Many know him for his activism, as the founder of Africa’s leading sustainability brand, Fundudzi by Craig Jacobs.
Others, for his tongue in cheek ability to tease – and sometimes torture – Mzansi’s A Listers, with the tap of his writer’s keypad.
And while some might feel that he dabbles in two competing spheres, for this warrior by day, wordsmith by night, sustainability is more than aspiring to live a net zero life.
It is about forging a new path where you can solar power your future without giving up the creature comforts that bring joy.
From billionaires to Hollywood stars, political honchos to sporting heroes, he has connected with them all.
No wonder Craig’s annual A Lister lunch is the ultimate “I have arrived” acknowledgement for South African movers and shakers.
An accomplished writer, he has written for a range of publications including US Weekly (USA), Daily Mirror (UK) and Ogojii, an Africa-wide business, culture and innovation compendium. Acknowledged by the Design Indaba in its inaugural Design List (2004), Craig’s intuitive grasp of the zeitgeist has seen him highlight trends for publications including Elle, True Love and Mango’s inflight magazine Juice. Meanwhile, as a social columnist for the Sunday Times, You magazine and Equinox, he is known for his sharp, witty and tongue-in-cheek commentary.
In November 2004, Craig founded Fundudzi by Craig Jacobs as a platform to tell stories of the rich diversity of African culture, artisanal dexterity and traditions.
Inspired by the sacred lake of the vhaVenda, who believe you can hear their ancestors drumming beneath its waters at night, Fundudzi is the continent’s foremost ethical brand.
With dynamic and evocative showings in Paris, Lisbon, Milan, London, Maputo, Luanda and across South Africa, Fundudzi has disrupted the fashion system by prioritising environmental and ethical practices while standing up for social change.
His broadcast background includes co-presenting a weekly youth radio programme (Australia), co-hosting the South African episode of fashion lifestyle programme Fashion Avenue with Jodie Kidd on the US channel, The Style Network, and as a roving reporter for Nicky Greenwall’s The Style Report on etv.
In 2004, Craig created sty(list)A to collaborate with companies and brands seeking to amplify their offering. Drawing from his media experience across two decades and extensive network encompassing leaders in culture, business, the arts and entertainment, sty(list)A helps its partners tell powerful stories across multiple platforms.
It was at the age of ten that he led his primary school in organising a clean up drive of their Cape Flats suburb. That passion for environmental and social change came full circle in 2004 when Craig launched Africa’s first sustainable fashion label, Fundudzi.
Acknowledged for its sustainability activism at the United Nations Climate Change Summit in Copenhagen in 2009, the label enables Craig to inspire others to harness design for good. He has spoken on the subject at multiple platforms including the World Retail Congress Africa (2015), the World Economic Forum (2016), the United Nations Development Program (UNDP) hosted Responsible Business Forum on Sustainable Development (2018) and the Future Sustainability Summit in Abu Dhabi in January 2020.